What is Traditional Marketing?
For starters, we must break down what is Traditional Marketing. This method refers to a one-way communication with a larger reach. For example; it is comprised of print ads, hoardings, billboards, magazines, newsletters, television and radio ads, promotional brochures, and flyers.
What is Digital Marketing?
This method refers to the use of the ever-evolving Internet channels. Whether its social media, a blog, SEO, content marketing, lead management, paid search, etc.
So, where would we use Traditional Marketing vs Digital Marketing?
Broader audience? Traditional Marketing works best.
With the rise of digital marketing channels social sites, emails, and other forms of the internet it is in the opine that Traditional marketing is dead. However, Traditional Marketing has been around for decades and can be proven to be authoritarian over digital marketing as well as more credible for the older generations. With this form advertisements are broadcast from a one-side prospective i.e., the advertiser must sit and be patient and wait to see if this channel has impacted the target audience because the channel is not as instant as digital. With digital marketing, you will be able to see the instant reaction, but the message is better received in the traditional way.
For a targeted audience, we would suggest digital marketing.
As technology has opened the gates for worldwide exposure, many brands/ companies are now able with a simple click on the mouse to spread their information far and wide. With the many available channels, advertisers are able to cross-promote their brands that help connect them with their audience. Another reason many new generations as well as some older choose to promote themselves on social media is because they are able to delve deeper into their weakness and strengths when it comes down to who and what their audience is needing, thus the feedback will be easily obtained through the various formats.
If traditional media can impact your business on a deeper level, then social media is furnished with the tools to help converse with consumers in a more appealing manner. Typically, consumers often search for a brand after hearing or have seen something that helps validate the authenticity of a product. To wrap up, when used in conjunction with one another brands make a larger impact and rise to the top swifter than only using one form.