Getting Engaged in 4 Easy Steps
Wanting your consumers to be more engaged and interactive on your social sites? Try these 4 simple steps from DMC Marketing Group.
1. Create a Daily, Weekly or Monthly
Want to make your social feed feel more like an event versus a laundry list of random posts?
Start a series where you have the opportunity to interact with your fans and followers on a regular basis. Tackling topics and issue related to social media on behalf of an audience that’s eager to learn.
2. Run a Contest or Giveaway
People can’t resist the power of “free.”
Running the occasional contest is one of the most impactful social media ideas when it comes to potential engagement from followers.
According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t.
3. Host an AMA
Popular on Reddit, an AMA (ask me anything) series represents an awesome opportunity to educate and engage with your followers. AMA’s are essentially Q&A sessions where you get to share your knowledge, experiences and insight.
4. Conduct a Social Media Takeover
Sometimes injecting some new life into your social feeds means letting someone else take over.
Takeovers put the reigns of your social accounts in someone else’s hands, usually for a period of 24 hours. Handing off your social presence to an influencer or celebrity with a massive, active audience is a prime way to get your brand in front of some new faces, as well as inject a new voice into your account if you feel you’re running short on social media post ideas. You can also let someone else in your company take over your account to give your feed some flavor.
Consider business partners and industry relationships that could be good candidates for a takeover. The purpose of a takeover is to get exposure, so ideally choose someone who’s audience demographic is relevant to your own.